
Helping Women in Tech Sales Become Top Performers
Sales Training + Advanced AI for Women AEs and AMs
Build more pipeline, move bigger deals & use AI to sell smarter as a confident top-performer who actually has time for a life
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Build more pipeline, move bigger deals & use AI to sell smarter as a confident top-performer who actually has time for a life

In this exclusive program you’ll discover the exact blueprint I used to achieve my income goals and earn multiple 6-figure and 7-figure incomes. As you develop confidence and the skills of a Top Sales Performer, you’ll be supported by a network of women Account Executives who are all dedicated to your success.
This cohort based program will change everything - through a reverse-engineered plan to help you achieve your income goals. Over 8 weeks, you’ll engage in mindset work, practice sessions, and gain support from a private community tailored for women Account Executives. You’ll transform yourself into a Top Software Sales Performer.
Practical AI training for sellers who want to use AI to work smarter, make better decisions and stand out from their peers. These trainings help Account Executives and Account Managers apply AI to account research, prospecting, customer preparation, opportunity strategy and day-to-day sales execution. Whether through live training or structured programs, the focus is on using AI in ways that improve performance in real selling situations.
"Heather is a skilled sales expert and a top software sales performer who radiates empowerment and encouragement for women account executives to pursue their income goals and not settle in the world of sales. She backs up her industry knowledge with a process and systems-based approach, which has tremendously assisted me in raising the bar on my objectives."
~ Carolyne
"I really like the crawl, walk, run approach, and the templates shared were super helpful in achieving my income goals. The 'Know Your Numbers' sheet is so key for tracking progress, and the community we build is my favorite part, especially as a woman Account Executive striving to become a Top Software Sales Performer."
~ Olivia
"The ability to work through real-time processes with each other and receive genuine feedback is invaluable, especially when everyone involved has only the goal of learning from one another. As a Top Software Sales Performer with 10-15 years of experience, I found it refreshing to revisit the basics—albeit in an enhanced way. Sometimes, you think you have it all figured out, but in reality, you discover that implementing these concepts with fresh eyes and a step-by-step process is essential for reaching your income goals as women Account Executives."
~ Liz

I worked constantly and obsessively to hit my income goals.
Without work-life balance, I struggled with a drinking problem, low confidence, and extremely high-stress levels. I lacked a consistent system to replicate my successes, always thinking I just 'got lucky' with my numbers.
I finally realized that if I wanted to achieve the income I desired and reach my career goals, I needed a better approach. I began by defining my ideal end result and reverse engineering the steps to get there. I devoted time to enhancing my skills as a seller.
I transformed from being low in confidence, anxious, and constantly worrying about my numbers to becoming a confident, motivated professional who consistently meets my personal goals year after year.
After becoming a VP and witnessing the challenges faced by women Account Executives on my teams, I launched the Top Sales Performer Program for Women.
My goal is to leverage my passion and experience to empower more women to become confident top performers, enabling them to achieve their financial goals and create a life defined by choices and happiness.
Receive a weekly email with effective strategies for cold calling, cold emailing, and other techniques to help you reach your income goals and become a Top Software Sales Performer, especially for women Account Executives looking to build their pipeline and confidence.
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